This post was contributed by a community member. The views expressed here are the author's own.

Local Voices

PR Pro Frank Pagani Launches New Website

Frank Pagani, the award-winning strategic public relations and marketing professional, has launched a new website, PaganiPR.com.

The Ardsley-based communications consultant helps small business owners, entrepreneurs and start-ups succeed by creating and implementing cost-effective, high-impact public relations and marketing communications programs.

 

The website enhancement is part of a re-branding initiative. It comprises the logo name of the firm, PaganiPR, combined with the tagline—Getting Your Story Right— that conveys the in-depth research approach Pagani uses to identify and unleash the core messages that uniquely set a client’s product or service apart from the competition.

 

The site also features a blog by Pagani that provides tips, tactics and commentary on trends and issues impacting effective public relations and marketing communications. PaganiPR.com was designed by Darrin Cirillo and Maria Rambo, the husband and wife creative team and owners of Rambillo, the Carroll Gardens, Brooklyn-based, full-service branding firm.

 

Pagani’s 30-year career began as an award-winning writer and editor for the U.S. Air Force’s 20th Tactical Fighter Wing, RAF Wethersfield, England.

 

Following his military service, he co-founded and was senior creative writer and account executive for Miller & Pagani, a New York City graphic design firm specializing in creating and producing annual reports for publicly-owned companies and organizations. Among the initial public offering reports he created were for King World Productions and New Line Cinema, companies that respectively went on to become leaders in television program distribution and motion picture production. He also won several Creativity Awards for outstanding annual report copywriting.

 

Subsequently, Pagani served as Manager of Marketing and Business Development for the New York State Society of CPAs, responsible for creating and implementing the organization’s integrated marketing communications program. During his tenure, he helped the organization to achieve the highest member retention rate in 10 years, significantly increased subscriptions to organization’s magazine, “The CPA Journal”, and helped to launch a new book title division.

 

Prior to starting PaganiPR, he served as Senior Writer/Account Executive for Westchester-based Thompson & Bender, a Westchester-based public relations/advertising/marketing agency.  During his nine-year tenure with the agency, he played a key role in generating sustained and quality media coverage for several of Westchester’s top businesses and organizations including The Westchester County Association, Iona College, New York-Presbyterian Hospital, White Plains Hospital, The Business Council of Westchester, the Radisson Hotel New Rochelle, Stepinac High School,  DoubleTree by Hilton Tarrytown and others.

 

Pagani is a graduate of the State University of New York at Stony Brook where he earned a B.A. Degree in Political Science. A native of the Bronx, he attended Morris High School and served as editor of the school newspaper.

 

In addition to his numerous by-lined feature articles and cover stories that have been published by  Westchester County Business Journal, the Fairfield County Business Journal, the Wag and other publications, Pagani is an award-winning poet in the annual Town of Greenburgh Poetry competition.

 

 

 

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?