I have to admit, I generally watch the biggest football game of the year only for the commercials.
Sometimes they're funny—sometimes touching, audacious, political, mawkish clever, (often chauvinistic)...
This year's, I have to say, were somewhat of a letdown.
By far, the biggest advertisers were car companies, including: Acura, Audi, Cadillac, Hyundai, Toyota and Volkswagon. Other industries that invested $3.5 million for 30-second slots (according to a New York Times article published Friday) were: Internet sites, food companies and movies.
And, of course, there were the Super Bowl mainstays like Anheuser-Busch (Bud and Bud Lite) and Coca-Cola.
My favorite didn't come until after Madonna's half-time show. It was a Bud Lite ad, featuring a dog named "Weego," who would run and grab a beer for anyone who called out "Here Weego."
Maybe I don't have the most sophisticated sense of humor; but everyone in my family laughed. And we all loved the plug for adopting rescue dogs at the end of the commercial.
Which was your favorite Super Bowl advertisement this year?
Which was your favorite Super Bowl commercial ever? (Watch the youtube video embedded above to refresh your memory.)
And vote for which company you think is the symbol of Super Bowl advertising in our poll.