'Here Weego:' Which Was the Best Super Bowl Ad?

Vote in our poll and tell your favorite (and least favorite) commercials from last night in the comments section below.

I have to admit, I generally watch the biggest football game of the year only for the commercials.

Sometimes they're funny—sometimes touching, audacious, political, mawkish clever, (often chauvinistic)...

This year's, I have to say, were somewhat of a letdown. 

By far, the biggest advertisers were car companies, including: Acura, Audi, Cadillac, Hyundai, Toyota and Volkswagon. Other industries that invested $3.5 million for 30-second slots (according to a New York Times article published Friday) were: Internet sites, food companies and movies.

And, of course, there were the Super Bowl mainstays like Anheuser-Busch (Bud and Bud Lite) and Coca-Cola.

My favorite didn't come until after Madonna's half-time show. It was a Bud Lite ad, featuring a dog named "Weego," who would run and grab a beer for anyone who called out "Here Weego."

Maybe I don't have the most sophisticated sense of humor; but everyone in my family laughed. And we all loved the plug for adopting rescue dogs at the end of the commercial.  

Which was your favorite Super Bowl advertisement this year?

Which was your favorite Super Bowl commercial ever? (Watch the youtube video embedded above to refresh your memory.)

And vote for which company you think is the symbol of Super Bowl advertising in our poll. 

Krista Madsen February 06, 2012 at 04:41 PM
Dare I say, none of the above?! No ad stood out to me. I agree with your "something of a letdown" assessment.
Nancy February 06, 2012 at 04:48 PM
the M&M's
Lisa Buchman (Editor) February 06, 2012 at 04:54 PM
Hands-down favorite - the chubby dog who got in shape to run alongside the Volkswagen. Least favorite - I don't even remember the product, but the woman who said Valentine's Day was simple - get flowers and "you shall receive." Buy roses and...? I found that offensive.
Krista Madsen February 06, 2012 at 05:03 PM
Yes! I forgot that one. Naked M&Ms are funny
Carole Sax February 06, 2012 at 05:22 PM
WEEGO, BUD LIGHT ADOPT/RESCUE, Love it support animal rescue, never shop, adopt.
Krista Madsen February 06, 2012 at 06:04 PM
Interesting that there was an ad for "Detroit"
dleighg February 06, 2012 at 06:04 PM
The cheetah let of the cage to race the Hyundai (I think) who gave up, then went after the guy who had him in the cage. Also the "end of the world" and only Chevy trucks (and Twinkies) survived.
Spruce Bringsteen February 06, 2012 at 06:31 PM
You can never go wrong with a Yeknom CareerBuilders ad. Those chimps are the most creative admen we've seen in a long time. Who here hasn't been on a business trip to Newark and wound up in bed with a bunch of furry swingers? Wego was good as was the cat-killing, Doritos-bribing Great Dane. The Coke-swilling polar bears were good in a laid-back way. You obviously need an animal pitchman to successfully hawk your product these days.
Krista Madsen February 06, 2012 at 07:42 PM
Sling Shot Baby!! That was funny too, so maybe I have to take back my original critique.
Trish Strat February 06, 2012 at 07:44 PM
Lizzie Hedrick February 06, 2012 at 08:21 PM
I'm gladly I'm not alone in my slightly vapid sense of humor. :-) So, do you think the payoff is worth the money for these ads?
Francis T McVetty February 06, 2012 at 09:11 PM
Lisa, It maybe offensive, but it rings true in this day and age. How many times has it worked? Come on, you know it does.
Francis T McVetty February 06, 2012 at 09:12 PM
The worst one was for the Chevy truck. Disgraceful at best.
Lizzie Hedrick February 06, 2012 at 10:11 PM
Francis, an article in the NY Times today (http://www.nytimes.com/2012/02/06/business/media/super-bowl-commercials-from-charming-to-smarmy.html) pointed to the tendency of super bowl ads to exploit women and cater more to "male values." I may take a shellacking for posting this comment, but clearly a known (MALE) writer for the NY Times agrees. It's 2012.
Jeff Kent February 07, 2012 at 02:45 AM
I loved the Met Life commercial with all the cartoon characters...great memories and a beautiful message, 'everyone.'
Nicole De Maria February 07, 2012 at 03:32 AM
Hands down my favorite was David Beckham's undies commercial! :)
David Bataille February 07, 2012 at 12:16 PM
End of the world Chevy truck commercial was my favorite. Go Chevy!
J Man February 07, 2012 at 02:48 PM
Broderick. Broderick. Broderick.
Francis T McVetty February 07, 2012 at 02:49 PM
David, Chevy has a long, long way to sell the amount of trucks ford sells. The F-150, the most popular truck sold in the USA. And by the way, we the taxpayers didn't have to supplement its making!!!
sackhoes February 08, 2012 at 04:34 AM
Budweiser very consistently makes top notch commercials and lousy beer.
Lizzie Hedrick February 08, 2012 at 10:04 AM
That comment cracked me up! Thanks for the early-morning laugh.
Charles McMorran (Chuck) February 09, 2012 at 03:19 PM
The Fiat ad...really perked up my interest.
Dzeldaz February 10, 2012 at 09:52 AM
My friend's sister-in-law asked for a replay of that one! Three times!
Dzeldaz February 10, 2012 at 09:59 AM
Of course, I can't remember the product, which makes it a lousy ad, but most of us laughed heartily. The guy kept teasing the woman with maybe yogurt (?) on a spoon, so she head-butts him. A few folks didn't like it because they felt it was violent. Hey, don't tease people, be nice and share, and you won't get conked! It was a great commercial. I know I'll get shot down on this one, but I loved the baby speed dating. I think I'm the only one. Ususally, I snooze during those commercials. This one was clever. Again, I don't know the product, so the commercial didn't do the job. In that area, none of the commercials were good, because I couldn't put a product name to any of them (dang, I missed the Bud one!)
Francis T McVetty February 10, 2012 at 05:35 PM
Dzeldaz, two good choices!!
Dzeldaz February 10, 2012 at 06:14 PM
Thank you, Francis! The game was fun to watch, too. My team wasn't playing, though it was still a great game. What a final play!
George Datino February 10, 2012 at 07:21 PM
Overall, not all that impressed this year with the group as a whole. Not sure if expectations are getting the better of me or advetisers are not able to get back to the "glory years" of SB Ads. Anyway, some of the better ones have already been mentioned but the another good one that hasn't been mentioned is the Doritos commercial where the dog buries the cat collar and is bribing the husban with the Doritos while the wife keeps asking if he has seen the cat.
Francis T McVetty February 10, 2012 at 07:37 PM
I bet PETA wasn't happy with that one.


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