Rock the River - Feb. 27th Fundraising event to help children with cancer

Nicole with counselors
Nicole with counselors

“Rock the River”
A Rockin’ evening to help send children with cancer to Sunrise Day Camp – Pearl River

On Thursday evening, February 27th, beginning at 7:00pm, the Vintage Bar and Restaurant at 171 Main Street in White Plains, will host “Rock the River” a fundraising event with all proceeds going to support Sunrise Day Camp – Pearl River.  The $125 ticket includes music by the rockin’ sounds of the NERDS, along with an open bar, dinner and exciting silent auction items.  It is a great evening to get on your dancing shoes, enjoy terrific food and prize, all to help children impacted with cancer. 


Sunrise Day Camps are the only full summer dedicated day camps in the nation for children with cancer, ages
3 ½ - 16 and their siblings
.    Sunrise Day Camp – Pearl River, located on 95 beautiful wooded acres in the Henry Kaufman Campgrounds in Pearl River, NY, is a member of the Sunrise Day Camp Association, along with a Sunrise Day Camp - Long Island and Sunrise Israel. The camp serves children from Manhattan, the Bronx, Westchester and Rockland County, Southern Connecticut, and Northern New Jersey. 


Every day these families deal with the tremendous financial and emotional burdens of medical costs related to cancer treatments and hospitalizations.  In order not add to that burden, Sunrise is offered completely free of charge.  It is only through the generosity of others, and events like Rock the River, that we can make certain no child is turned away.   Every dollar raised at the Rock the River event, will ensure that those who desperately need a summer filled with fun, joy and laughter, will get to have one!


“Rock the River represents a giant step forward in assuring that Sunrise – Pearl River has the resources necessary to assure that every child struggling with cancer – who wants to go to summer camp – will be able to.” Said Arnie Preminger, President & CEO of the Friedberg JCC/Sunrise Day Camp.  “Our partners at the Rosenthal JCC, share with us the deepest passion for this incredible project.  Together, we will continue to bring childhood back to these precious children, and change their lives for the better.”


Nicole Mendola, an enthusiastic 13 year old, who suffers from a variety of cancers, attended Sunrise Day Camp – Pearl River last summer.  She will be at Rock the River with her entire family and will speak briefly about her experiences.  When she arrived at camp, she was in a wheel chair, and had no hair as a result of her cancer treatments.   “After being in the hospital for eight months, it was so exciting to be out and come to camp with so many fun things to do like music, art, sports, and of course color war.”  Said Nicole.  “Sunrise Day Camp means more than just day camp to me, it means another place to have fun, make friends and be happy…but I have made another family also.”  Nicole is now free of her wheelchair and much of her hair has grown back.








Sunrise Day Camp gives the gift of a much needed break to children who everyday battle a life-threatening disease, with simple, pure enjoyment of just being a kid at camp.  As Ilene Weinberg, Event Chair for Rock the River, summed it up, “Sunrise Day Camp sounds just like any camp should – cheering, laughing, balls bouncing – a happy place for kids.”






For information about Rock the River go to www.rosenthaljcc.org/SunriseRockTheRiver for reservations, sponsorships, journal ads and contributions.  For more information please contact Alison Rubin at 914-741-0333 ext. 23 or arubin@rosenthaljcc.org . 



Sunrise Day Camp is the only full summer dedicated day camp in the nation for children with cancer and their siblings and is offered free of charge.   As a day camp, Sunrise safely meets our children’s needs for fun, friendship and adventure, while allowing them to enjoy the comforts and security of their own homes at night. It is open on a non-sectarian basis to all children ages 3 1/2 to 16 years who are coping with any type of cancer at any stage, provided their doctors clear them to participate. Siblings are also welcome to attend. Sunrise Day Camp - Pearl River serves children from Manhattan, the Bronx, Westchester and Rockland Counties, Southern Connecticut, and Northern New Jersey. 

Sunrise Day Camp – Pearl River is a joint program of the Rosenthal JCC and the Friedberg JCC, both beneficiary agencies of the UJA-Federation of New York.


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